Continuing on this idea of busting search engine optimization myths, in this post I’m tackling social signals as a factor to help rank in search engines.
This is complete nonsense.
First of all, I’m not even 100% sure what social signals are, but I think they are likes on Facebook and likes and retweets on Twitter and stuff like this.
This is utter nonsense. It doesn’t help you rank a site.
There are many of this gigs or services on sites like Fiverr. They are utterly useless. The hold no value and can easily be accomplished with automated programs or bots.
They’re basically just spam.
I haven’t really see folks talk about social signals much since 2016 or 2017, but in case you’re wondering, they’re nonsense don’t waste your time with them.
Also, social media links don’t matter for ranking either. They are all no-follow links and they don’t pass any relevance. They are easy to get and that’s one of the reasons why they have little value.
Now, that’s not to say they can’t be useful. If you have a significant audience on social media and you give out a link to your product or service, and you get a bunch of folks to buy from you, that’s great.
Social media links can be great for getting traffic to your site or your offer. So they can definitely have value if used correctly.
But they don’t have value in pushing your website to the top of Google searches.
Here is an Unpopular Opinion: Your website doesn’t need to have a security certificate, HTTP(s), to rank well in Google.
HTTPS is a conversion issue. If you don’t have the S, web browsers like Google’s Chrome, will say “Not Secure” right next to your domain name, which is not good.
Customers want to see that trust symbol.
Now there is a common misconception in the SEO community, that if you don’t have SSL, your site will get demoted. This idea is bolstered from popular articles on the topic like this one from Wired Magazine.
And if non-SSL sites get demoted, the having the SSL might give you a boost in Google rankings.
But the SSL certificate doesn’t help with ranking at the top of Google searches. There are plenty of sites with just HTTP ranking for competitive searches.
Sorry to burst your bubble. It’s not that easy to rank at the top of Google.
Focus on what matters.
This being said, I do recommend getting the SSL certificate for you website.
Your website is simply the online version of your business. Your business needs to look good and customers need to feel safe.
This website has the HTTP(S), just look at the search bar.
GMB: Your Most Important Citation for Search Engine Optimization
Are you a new business owner that is looking to start developing your online presence to make it easier for customers to find you? This article will help you understand the importance of Google my business and how it can benefit your business. This will also be a step-by-step guide to help you launch your Google my business profile and set it up correctly to maximize its effectiveness.
So let’s get started!
Why is Google My Business Important?
Some business owners argue that having a Google my business page isn’t as important as everyone makes it out to be. So let us clarify the confusion and show you how it can benefit your business to see if you find it worth setting up.
The first thing is that Google My Business makes it easy for people to find your business. Whenever a customer searches for your brand name, you want that customer to find your business instead of one of your competitors. Just imagine if people were looking for your business and didn’t see your Google My Business page – how many customers would that be costing you?
Google My Business also gives people an easy way for people to call you, see your credibility from reviews and see the hours your business is open. All of these features make it incredibly easy for customers to find the information about your business that they are searching for. Also, since Google My Business is incredibly easy to set up – it makes sense to have it and enjoy all the benefits than not have it set up at all and miss out. So let’s dive into how to set up a Google My Business page if you are in the local services industry.
How To Set Up Google My Business
The first thing you need to do is choose a Gmail account that you would like to grant ownership access to for your Google My Business page. We recommend using your personal Gmail account but if you don’t have one, just create a brand new one. Once you have your Gmail account selected, it’s time to create your business page.
Go to Google and search “Google My Business”.
Click the first search result and sign into your Gmail account
Click Add a new business listing
Once you get to this point you will need to verify that your business exists before you are able to start filling out your business information. This sounds difficult but it is really simple. Google will ask you for your business name and address. Once you provide Google with your business name and address, they will send you a post card with a code to your business address to validate that your business exists. All you need to do is type the code that you receive into your business page and that will verify that your business and address is real. The post card usually takes anywhere from one to three weeks to arrive so be patient!
Adding Business Information
Once you received you Google My Business code and have verified your account – it’s time to start setting up your business information. The first thing you should do is add your phone number and make sure that the address is listed correctly. Once this is complete you can start filling in the rest of the business information that includes:
Adding Business Photos
There are different type of business of photos you can add to your business page. However, there are also some photos that we suggest you not to add to your business page. The best type photos to add is the ones of what your actual business interior and exterior looks like. This make it convenient for customers to be able to recognize your business if they are trying to find you.
We suggest taking pictures of the inside of your office, the outside of your office, pictures of the team, pictures of work in action etc. This will make your business profile look great!
If you are a general contractor and don’t actually have people coming to your office because you provide a service for them at their home then you can also add pictures of past work that you’ve completed, your business logo, pictures of the team at work etc. Now we suggest to avoid adding pictures that are not directly related to your business specifically.
Too many businesses add stock photos to their business page that they’ve purchased from professional photographers. These types of photos may be beneficial for your website, but your Google My Business page should only have photos of your actual business. The reason for this is that Google frowns upon having stock photos on the Google My Business page and also it does not benefit your customers.
Your customers might be looking for something specific like what the front of your office looks like, the interior, past work and stock photos provide none of these benefits.
Google My Business Posts
Google My Business posts are one of Google’s newest features for business pages. This allows business owners to make a post or show a photo directly on their Google listing whenever their brand name is searched. This can be super beneficial if you have any special promotions going on that you want to make customers aware of. If you are a credible company with many people searching for your business online – just imagine being able to show your customers and potential clients a special promotion while they are searching for your business. You can use this feature to share reviews, promotions, any information posts, things that you’ve posted on social media, or whatever you like. Most people find this feature extremely effective.
So this concludes our step-by-step guide on how to set up your Google My Business profile. Our team believes that Google My Business pages are one of the best things a company can use to improve their search presence. We hope you were able to benefit from this and we wish you more success for your business!
Special thanks to Mathew Moretin of Toronto SEO for contributing this article.
This means that you can find us in Google. While we had the Manual Spam Penalty, you could not find this website in Google. This means we were de-indexed. That is the penalty. Google kicks you off Google, so that no one can find your website on Google, which means you won’t get any visitors to your website from the largest, most heavily trafficked website in the world.
It’s not good to get a manual penalty from Google (especially if you’re a blog about SEO!).
Hi there! I’m happy to announce that I got the manual spam penalty from the big G removed.
But, I don’t know how. Or, I don’t know why Google removed the penalty. I also don’t know why I got the penalty in the first place. I was hoping that this would be an educational set of 2-4 blog posts about what happens when you get a Manual Penalty and How To Remove a Manual Penalty.
Unfortunately, this is just a “here’s what the heck happened, but I have NO idea why it happened” set of posts.
I was thinking I’d be able to give you more helpful information that this, but, this is all I got for you.
What I did to fix the problem was I went on Google Webmaster Forums and asked someone to look at this website and tell me what the heck I did wrong. Someone did. But they didn’t tell me what I’d done wrong to get the Spam penalty in the first place and then the feedback they gave me was very vague.
What I was hoping to get from the Webmaster Forum was, “This is what you did wrong, here’s how to fix it.”
Well, I made a few minor changes that I didn’t think mattered much. And I submitted a Reconsideration Request through my Google Search Console (a.k.a. Webmaster Tools).
Here’s what I can tell you: it took about 6-7 weeks to get a response and when I got the response, all I got was an email saying the Manual Spam Penalty has been Removed. And that’s it. No explanation. So I have no great insights to give you if this happens to your website.
While I’m stoked the Penalty was removed, as of the beginning of January 2019, this website is still not indexed in Google. If the website won’t reindex, then as far as I’m concerned, it still has some sort of penalty on it. But I don’t know, this might get fixed as well.
I’m going to go in to Search Console and ask Google to re-crawl the site and see what happens.
I’m glad that this is just a play site for me where I just blog about SEO stuff I like and not a website I depend on for a living income. Anyway, if you have any insights on to what happened, please let me know in the YouTube comments!
I still have no idea why. My best guess is that it has something to do with auto-transcription services from the videos I’ve made for this website. Although that is just a guess.
I’ve never gotten any type of penalty from Google for any of my sites before, so this is all new to me. And I don’t have any idea how to fix it.
The main problem is I don’t know how I got the penalty so I don’t know what to fix because I don’t know what’s causing it.
Kinda running blind here.
Since this is an SEO blog, this is embarrassing!
SEO stands for search engine optimization. Google is the worlds biggest, most used search engine. Currently this website is not indexed in Google, meaning it can’t be found in Google.
So… this is the opposite of search engine optimization. Embarrassing. And this is my fault.
IF I can figure out what I did wrong, and get my site back and obviously indexed in Google, then I’ll do another video and post about it, so that you won’t make the same mistake I did.
But, I think that’s a low probability event. Although I really have no idea. I don’t know what I did wrong. So I don’t know how to fix it. And I don’t know how easy or difficult it is to get a “reconsideration request” from Google.
I put a lot of time effort and resources (note the good hosting and even SSL!) into this site. It was going to be a long term side project for me. So I don’t want to lose this site.
Anyway, I’ll keep you posted if I fix this. And since I think using transcription services on my video, then posting the transcription on this site mayhave gotten me the penalty, no more transcriptions. You can watch the video I made about the penalty here:
What Is a Good Way To Get SEO Traffic To Your Website?
Transcript of the video:
Hi there, and thanks for checking this video out. It’s another video about SEO Q&A.
And today’s question is:
what is a good source to get traffic to your website?
Now this is a really great question because there is so many different ways to do it.
What search engine optimization is based off of is free traffic on the internet from search engines like Google.
If you’re a Dallas dentist, that person is gonna get traffic. These guys, these guys, these guys, (the first three business listings in Google Maps) they’ll probably get traffic. Or they will get decent traffic for people looking for dentists in the Dallas area.
And then of course you go to page two, three. You get back to three and four, no one is gonna see you. Not many people see you on page two, but a couple folks do. That’s one way, you could get it (traffic/visitors) through search engines.
But if you’re a local business, if you’re a local dentist, I highly recommend becoming a member of your local chamber of commerce. If you get listed on the chamber of commerce website, then folks who are other chamber members might see you. And let’s see if we can go to that member directory.
Anyway, so folks could be on here, and they can see you, and they could click on your website through here. See, the member directory. You could get traffic there, see. Oh, I want to talk to somebody in real estate, they could find you through there. That’s a good way, your chamber.
Marketing That Works for Your Business
And it kind of depends on your strengths. One of the things I can do is I’m in local networking works, and on … Sorry, about my phone. And on chambers of commerce. In my local networking groups, I might offer them a free SEO evaluation, or audit, and give them a link to my website, and people might take me up on that. You could get traffic that way, and that’s just word of mouth in a networking group.
On the internet, I mean, it kind of depends on what you’re good at. You can get traffic off of Quora. This question came from Quora. You could go on Quora, and if you provide really good questions, you can maybe get people to click on the link to your website. Or you could get traffic obviously off of YouTube, Vimeo. You can get traffic off of social media of course. It kind of depends on what you’re good at.
Another one, another good one is forums.
If I’m a dentist, and I go to dental forums, yeah. I could hook up with one of these forums, Dentaltown, that’s a big one. And I could go on Dentaltown, and I could post questions, and I could answer … Especially, answering like really good … Putting out really good answers, and then you kind of get known on a forum, and then people will click to your website, or they ask you more questions. It’s kind of like a more niched out version of Quora. There is a whole bunch of different ways that you can get traffic on the internet.
Ads in the Mail Still Work
You can also do it through doing a direct mailer in like a local neighborhood, if you’re a local business, and you can send them an offer on your website. There are so many different things that you can do to get traffic to your website.
But this is what won’t work, if you just sit back and hope it’s gonna happen.
Get out there, try a bunch of different things, answer questions on forums. Post in different social medias, try and drive traffic through your local businesses, and through speaking events, and see what works. But there is a lot of different ways. It’s marketing. How can you market your business? Get your name out there, and try it because you’re not gonna know what works unless you try.
I hope you found this helpful. And as always if you have any questions, just let me know, and I’ll do my best to answer.
Hey guys, I’m the SEOBizBuilder and today I’m going to do something a little different, I’m going to do a video answer of a question that I got.
Now I answer SEO and digital marketing questions on Google on Quora on Twitter and on a bunch of different places on the internet. I really like this question and I wanted to go in depth on this answer.
This one came through on Quora.com it says, “Should SEO be my primary online marketing channel?”
So obviously I’m biased I build websites and businesses based on free traffic from the internet and Google. Just want to be clear about where my biases are.
Going into that should it (SEO) be your primary marketing channel marketing strategy?
Here’s The Answer:
It’s like everything in SEO. It depends.
So I know people and myself included that have built, well people who have built a lot bigger businesses than I have, and all they use is SEO.
All they’re using is free traffic from Google and also other sites on the internet, but they do it just with SEO or search engine optimization. Of course, I have met great copywriters, direct response copywriters and I have met folks that are great at paid marketing, and they won’t even touch SEO.
They based their entire business on a different form of marketing and that’s cool too. And then there’s some SEO’s who got really good at SEO and then they also build on top of that paid marketing, and YouTube marketing, which is paid marketing, and content marketing, and all sorts of other stuff.
So it depends on what you’re good at. And what you want to do, really you want to figure out what your strengths are, so is it your primary one.
It should be your primary marketing source it just depends. For me it is search engine optimization.
How I got into SEO
I got to tell you a quick little story how I got into search engine optimization. I wanted to write direct response ads, like those mailers you get, or a headline that gets you to open up an email, or submit your email to get a free case study or whatever.
That’s direct response advertising. I wanted to do that but I couldn’t find anyone to hire me to do that because I had no experience. So I had a pressure washer and it was like well heck I’ll just start writing mailers out and getting see if I can get people to hire me to do the pressure washing.
I didn’t know anything about pressure washing but that’s exactly what I did. I read books like these, The Ultimate Sales Letter, shout out to Dan Kennedy. He’s a direct response guy marketing guru.
So I built a business on doing mailers and I didn’t like that business because I don’t didn’t like pressure washing but I did like the marketing aspect of it. And I was looking on ways to improve the marketing of that and that’s when I learned search engine optimization and I realized, oh I’ll just build a website for pressure washing in the town I was living in at the time.
And then I would get calls in day and night and I wouldn’t have to send out mailers all the time which cost a bunch of money.
And so that worked great for me and I transitioned over to SEO and I got goodat SEO and I built a marketing company and that’s what I do for local businesses.
I help them and I work on their websites and get them to the top of Google get them more customers but now I’m also transitioning back to learning and trying to get better at copywriting once again. To stack that on top of search engine optimization because if I can get a website and get all that traffic now I want to get better at converting that traffic.
Go with Your Strengths
So it just depends. If you’re really good at conversion, you need traffic. If you’re really good at traffic it’ll help you if you’re if you know a little bit of conversion. So, the question is should, SEO be my main marketing channel? The answer is, it depends. It is for me but I say go with what you’re good at.
All right, let me know what you think of this format if you guys have questions just let me know let me know in the comments.
Maybe I’ll make another video if I get another good question. All right. Thanks a lot.
Search engine optimization, or SEO for short, is one of the most effective marketing tools available for any business, no matter how big or small. Without SEO, your business is at a disadvantage and employing just some of the top techniques can help your business succeed in many different ways:
1. Search Engine Results Page
When looking for products, services, information or a business online, most people do not scroll down a search engine results page, never mind going to the next page. If your website does not appear among the top rankings, you are less likely to attract more visitors. The more traffic you can generate, the more likely your business is to succeed. The primary goal of SEO is to improve a search engine ranking.
2. Compete With Big Business
Small businesses can gain the same benefits from SEO as big corporations meaning that it evens out the playing field allowing small business to compete and often beat big business in the search engine ranking game. By using an integrated digital marketing strategy and employing all the SEO tools in their arsenal correctly, it is entirely possible for a small business to be ranked higher and therefore attract more traffic and business than their largest competitor.
3. Direct Competition
Often it is not big business that is in direct competition with your business, and it is other local businesses offering the same products or services that provide the most significant threat. Focusing an SEO strategy on taking into account your location and direct competition, will help you compete better on a local level. You can be sure that your greatest regional competition is using SEO to attract more business their way.
4. Build Your Brand
The goal of any great marketing strategy is to build an maintain a strong brand. SEO focuses on providing messaging and other techniques that will help make your brand. Also, SEO can assist in maintaining a strong brand presence once it has been established.
5. First Impressions
First impressions count, and a high search engine ranking plus a quality SEO website can provide a positive first impression. People automatically assume that a top-ranked website provides reliable information and is reputable. This impression is essential to internet users not only visiting your site, but their potential for buying your products or using your services is increased.
6. The Bottom Line
Any marketing strategy must result in increased website visitors and customers for a business. SEO can show real results in increased traffic to a website and how this traffic is directly translated into increased profits. It should go without saying that any strategy that increases profits is of value to the bottom line of every business.
7. The Cost
SEO is considered to provide the highest return on investment (ROI) of any marketing strategy. This means that the value it provides far outweighs the cost of employing the different types of SEO techniques. It is the cheapest strategy available – making it even more accessible to small businesses to compete with big business. In fact, some SEO techniques can be employed by you, meaning that the cost to the company is zero while the value continues to increase.
8. Long-Term Results
SEO is not about quick results and gaining profitability for a short period. Instead, it is about building an online reputation that is solid from the foundation up and ensuring that the benefits are sustainable over the long term. While this does mean that SEO can take time to show results, it also means that a strong online presence can be maintained once it has been established. SEO is, therefore, an ongoing digital marketing solution rather than a quickie strategy.
9. The Mobile Market
The latest research shows that more internet users are now using mobile devices to access the internet than conventional laptops or PCs. SEO provides a focused approach to optimizing websites for this mobile market. From the more traditional techniques like a content generation to ensure that a site is mobile friendly, SEO is the top tool in your kit to provide that mobile device users do not overlook your business.
10. Enhanced Online Visibility
Establishing a strong online presence is at the heart of online business success. SEO uses a variety of different strategies to improve online visibility including social media management, link building as well as search engine ranking.
Every business is different and therefore has different marketing and SEO needs. An expert SEO consultant or agency considers this and can design a tailor-made package to suit the unique needs of your business while ensuring a comprehensive digital marketing solution.
When researching who to turn to for help with Google, it’s best to find a company, that can actually deliver on the results they are offering. Ask for referrals from friends and family members to see if they have worked with any agencies that can deliver results.
12. Evolve And Adapt
A few years ago, a rumor was doing the rounds that SEO was on its way out and will no longer provide benefit to business success due to the ever-changing search engine algorithms making the industry much more challenging. However, SEO has evolved and adapted its techniques as required to ensure that their clients keep receiving the advantages of SEO.
Today, SEO is stronger than ever, and the benefits that it can provide to help your business succeed are more significant than before. In fact, it seems as though search is here to stay for the long term to continue providing the same advantages to small, medium and big business.
You’ve got a fabulous new website, you’ve spent time and care getting it just right, now all you need are people to see it. It’s time to implement some effective search engine optimization techniques to help drive in some targeted traffic. We have put together a few popular methods to help you achieve this.
Research your Keywords
There are tons of ways to blindly get traffic to your site, there are plenty of blackhat methods and services that can automate this. However, this will rarely lead to success and is useless if you want targeted visitors with an interest in what your website is offering. This is where keywords become an important factor in search engine optimization techniques. To gain a top position within search rankings, you need to apply the right keywords. Your keywords should be descriptive and should quickly inform the readers of what your website content is about, and obviously should be related to your website. Try to use keywords which have a fairly large volume of searches but less competition also uses long tail keywords, the Google keyword tool will aid you in this.
The main reason that people use the Internet, is to source information. A great way to present this information is in the form of articles. Which leaves articles as a powerful and search engine optimization techniques to get traffic to your website. You’re probably rolling your eyes right now, thinking I can’t write an article or I don’t have the time. The truth is, it’s not that difficult and you can pace yourself by writing one article per week. There are also plenty of writers out there that will be willing to write your articles for you for a reasonable fee. I would certainly be worth the effort as original, engaging articles is one of the best ways to get targeted traffic to your site.
Join Relevant Forums
Another way to gain more traffic is to join forums. There are literally thousands of forums out there and there should be no problems finding a forum within your niche market. Just type ‘your keyword’ and ‘forum’ into Google, join up and become part of their community. Use your forum signature to add a link to your website and become as active as possible, the more posts you make the more links to your site you get. Also, the more active you become the more likely fellow forum members will want to visit your website.
Release a Press Release
Releasing a Press Release can boost traffic. It gets the word out to media sources about your website or services and can often result in good traffic. The key here is to update regularly. If you are consistently updating your website, release press releases monthly.
PPC: Pay per click advertising, the most common being Google Adwords. In a nutshell, you bid for your ad to be shown on Google by selecting keywords and an amount that you are willing to pay if someone clicks on your advert if someone searches for your keyword your ad will be shown in the sponsored listings section of Google’s search results page. Although it is paid to advertise, it does provide highly targeted traffic.
Offer Something for Free
We all love getting something for nothing! Very effective search engine optimization techniques to bring in traffic are to offer something for free. This could be an ebook, free service, free graphics or a nifty little application. Once you’ve got something to offer, let everyone know. Post on forums, bookmark your site with websites such as Digg. If its good, you’ll have people flooding to your site.
Comment on Blogs
Comment on other peoples blogs. Be careful here though, as you don’t want to seem like a spammer and just have the comment deleted. Read the post, if you an opinion comment, just remember to include your website link. Try to search for blogs that have a page rank and that are relevant to your blog. You will get backlinks and hopefully some good traffic with it.
Provide Good Content
The last and also very important is content. Content is a king, if your website has lots of good articles that are useful, unique and interesting and informative and most importantly regularly updated, your visitors will love it and will not only regularly return to your website but possibly even promote it too.
Thanks for stopping by. This site in currently under construction.
Please stop back if you are interested in search engine optimization and how it can help your business website. We’ll be using this blog to talk about SEO services, techniques, and search marketing tools that work.
No fluff or b.s. This blog is run by SEO experts that are currently working in the business.
We will add a ton of value for those looking to better understand how to get search engine optimization working for them.